Formalities first, can you tell us a bit about yourself?From the UK, studied graphic communication which I really didnt study to well. Worked all sorts of jobs for ages till I fell into this at the time when illustration not clip art was becoming t-shirt worthy.
In a world where everyone with a copy of Photoshop seems to think they are a graphic designer or artist what advice do you have for those seeking good quality design?
Do your research, don’t take the first thing you see- have a shop around first and ask yourself what suits you best. Don’t get caught up in the popularity of designers either. Everyone wants to be a rockstar but some of the best artists I know you will never have heard of, but you will have heard of the loudest or the most popular, but that doesn’t make them the right person for your job. Everyone wants to be a rockstar but some of the best artists I know you will never have heard of I had the good fortune to chat online with the label Hundreds a while back and found how they would source all these great artists for their stuff by looking at the art and not at the hype, they would send me links to some really incredible artists that I had never heard of and they would use them ofr their designs. I loved that. But some artists you have heard of because they are awesome. Just spend more time shopping on the designer or artist that suits your needs and can work with.
Can you walk us through how a “typical” client interaction goes for you?
They email me with a loose brief and we work to see if there is something we can improve on it or get started. I usually offer a few sketches to see if I am on the right track or not. It can be frustrating at times because from ideas to realization is not an easy road and although I can think of a 4 sided triangle, it is impossible to draw one.
although I can think of a 4 sided triangle, it is impossible to draw one
Are there any phrases in a brief that may deter you or compel you to take or turn down a job?
- we are just starting out
- we haven’t got much money
- we are only young
- we can pay you
- nothing dark
In today’s modern and technology driven world being a freelance designer is a bit easier. You can be any where as long as you have an internet connection and talk to clients form all over the world. How has technology bettered / worsened the freelance world in your opinion? Is it important to have a foundation in “traditional” art?
It can be helpful to have a foundation in traditional art- its always helpful to have any knowledge on your chosen subject: if you love language you would do well to learn Latin or at least visit it in the same way you should at least try oils if you fancied. you never know you may like it. The web has made all of us global where we can apply for any job and be anywhere at anytime.
Most artist seem to develop a “style” with their art. How do you think your style helps / hurts you when someone is considering asking you to work on their project?
I can only tell you what I have read in other books about art and style. Most people will say style is a good thing if you need to be recognized and you will find that people will want your talents because of that style. Others will say that you shouldn’t let a style tie you down and you should always evolve and be malleable. When someone asks me to draw for them I am hoping they have looked at my previous work and considered if their project will fit into it. Sadly I do get some people who look at my work and think the complete opposite, this is worrying because they wont have a firm grasp of what they want and it will waste time for them. I have worked with some people long enough now that really know what buttons to press and when to leave me be and they usually get the best from me, but its not entirely the clients fault when it doesn’t happen and I always try and be as honest as possible with them. I would hate to waste their money- if I can think of another artist that would do a better job of their brief, I take to time to explain why I’m not the best for the job and why in my opinion this other artist is.
Are there any brands / bands that you would like to work with in the upcoming year?
I would like to work with more bands and more labels in the coming years. I haven’t got a clear idea of who to be honest.
I have really enjoyed the your latest work with the most recent poster series that you have put out, what can we expect from you in 2013?
Thank you. I really enjoyed doing the grey on black this year- been doing it for a while now about 3 years and its really taken off, so I’m thinking time to do something different, crowds bother me